Abercrombie & Fitch CEO Mike Jeffries recently drew ire for elitist comments in answer to why A&F doesn’t carry XL and XXL sizes. The company that has been much maligned for only hiring attractive employees only wishes for similarly attractive “cool” people wear their brand.

In retaliation, Greg Karber has started a movement to donate Abercrombie & Fitch clothing to the homeless. His creative brand readjustment involves scouring consignment and thrift store racks for the Abercrombie brand and donating the clothes to homeless charities.

A video that he posted to his Youtube account has garnered over 5 million views and national media attention. The brand-trolling movement even has a trending Twitter tag #FitchTheHomeless.

– Jack FM Dallas


Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From 104.1 Jack FM

Get The App
JACK's Crush Archive
JACK's Inside Track

Listen Live